Monthly Archives

September 2013

The art of delivering fresh produce on time and in excellent condition

By | Growers, Corporate, Customers | No Comments

Rush Group has a wide and varied collection of road, shipping, rail and air logistics partners around the globe who work with them on a daily basis to get their fresh produce delivered around the world. Rush choose to work with these specialists, as like Rush they understand the need for efficiency and time keeping when dealing with fresh produce.


Rush Group’s product knowledge and expertise means that they know the right vehicle for the right job. They have access to a wide range of trucks, from a curtain sided lorry to a fridge truck – perfect for when the weather is hot and humid and the fresh produce needs to be maintained at its peak condition. (Rush Group constantly monitors the weather and has a hotline to The Met Office).

The Group’s cutting edge technology means that Rush is in control of the whole delivery process from start to finish, with many of the trucks being trackable throughout the whole journey. The technology allows the CMR containing the weight, farmer’s and driver’s signature and truck details, to be copied onto Rush’s computer system and then sent out as confirmation to the various people involved in the supply chain. On top of all of this, Rush Group can keep in contact with the truck throughout the process, so if any issues do occur they can provide solutions as quickly as possible.

The normal conclusions to this section of the supply chain is that the fresh produce arrives on time, is weighed and unloaded, the paper work is checked and signed and delivery is complete.


For longer distances and where geography does not allow road or rail, Rush Group chooses to ship its fresh produce. They regularly ship to and from the west coast of America, Russia, The Middle East, the Far East and the Mediterranean, mainly using 40ft high cube reefer containers. Shipping fresh produce such as potatoes, sweet potatoes and onions is also more cost efficient and environmentally friendly over such long distances.


For higher tonnages, rail is far more cost effective than road, as well as being more suitable for longer distances. Rush therefore opts for this method when transporting fresh produce over many miles, especially when/if the rail networks available work well logistically, e.g. the direct rail link from Lodz, Poland to China.

Whatever the method, whatever the fresh produce being delivered, Rush Group recognises that getting the logistics section of the supply chain correct is more than picking up a phone and ordering a truck. Organising the logistics for fresh produce involves knowing and understanding the various unique issues that go hand in hand with transporting a perishable product, and it is Rush’s many years of experience that allows them to deliver their potatoes, carrots, broccoli and cauliflowers on time and in a marketable condition.

How our fresh produce customers benefit from Rush Group’s cutting edge technology

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Over the past few years Rush Group has invested over £250,000 in their cutting edge bespoke technology system – Tendronas. Tendronas has been designed to ensure all our customer fresh produce transactions are efficient, traceable and of course accurate.

Seamless & instantaneous = peace of mind

Trading potatoes, sweet potatoes, carrots, butternut squash, onions, carrots and apples on a daily basis, is open to all kinds of misinterpretations and human error. That is why Rush Group decided to invest in Tendronas as it helps eradicate these issues. Rather than a transaction being confirmed by fax, email or merely by phone, all aspects of any trade carried out with Rush Group are followed up instantaneously by a confirmation of sale. This easy to read, concise document’s relevant points are sent to customer, grower and haulier listing an overview of the order, thus giving customers the peace of mind that the fresh produce is the quality and the quantity they ordered and will be delivered to the right place at the right time, along with the mutually agreed terms and conditions.

Quality control

Being a web based platform, Tendronas is of course available to use throughout the world, in fact wherever a crop of potatoes, sweet potatoes or butternut squash is being loaded.

This accessibility allows Rush Group to send the necessary information and photographs to our clients, prior to loading, demonstrating that the fruit and vegetables they have ordered meets the agreed specification and accreditation. Tendronas is also linked to our warehouse, giving us complete control over the quality and traceability on every order picked from stock, this data is passed onto our customers, including category managers, giving them the information they need and require.


The logistics aspect of each order is also aided by Tendronas, as Rush’s unique technology can trace the journey of each load of carrots, onions and apples, thus simplifying the whole supply chain. This allows Rush to know where any order is at any given time, and continually update our clients throughout the fresh produce’s journey.

Reducing costs through efficiency

Tendronas has reduced the need for back-up staff to assist our fresh produce traders, as the efficiency the software brings to the whole process allows Rush’s fresh produce to handle every aspect of the order themselves.  This leaner method of working helps reduce overheads, which in turn, allows Rush Group to offer highly competitive prices.

Tendronas has also added a non-tangible, but highly important benefit to every trade carried out by Rush Group – professionalism. In an industry that is open to misunderstandings and misinterpretations, Rush Group’s investment in technology ensures that every order for potatoes, sweet potatoes, butternut squash, onions, carrots or apples, is carried out to an enviably professionally standard.

As one of Rush Group’s clients states: “Rush Group’s confirmation of sale they send after every order, makes us realise that we are dealing with a truly professional company – as everything matches when we unload the trucks!”

To find out how Rush Group’s technology can benefit your fresh produce requirements, please email Rush


Budapest wholesale market – Budapesti Nagybani Piac Zrt.

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Hungary’s largest fresh produce market is open six days a week and is home to large wholesalers and smaller local farmers selling their fruit and vegetables. The market draws customers from far and wide, in fact in 2010 459,362 buyers of fresh fruit and vegetables came to Budapest wholesale market to buy everything from potatoes, carrots, cabbages, onions and cauliflowers to more imported exotic varieties.

Budapest wholesale market has its own distinct personality with its unique combination of expected large suppliers, but also a wide selection of local farmers, who literally sell their produce from the back of their van. These smaller suppliers still sell larger quantities than a domestic market stall, but their smaller size does allow customers to handpick the produce they want. To see the market in action, click here.

This more personal approach is indicative of the way the Hungarian fresh produce market operates, and is one of the main reasons why Rush Group has employed a native Hungarian – Hajnalka Erdos, who has an intrinsic understanding of how her country trades fresh fruit and vegetables. Having a representative in Hungary also means that there is someone physically in the country to ensure all Rush’s Hungarian customers and growers have immediate contact with a member of the Rush Team, this close proximity also results in an increased level of customer service management. Being a local allows Hajnalka to check at all the first loadings of fruit and vegetables, to see if they meet the quality and quantities expected by each customer.

Hajnalka who also speaks English as well as her native tongue Hungarian says “Whilst English is the world’s business language, in Hungary where personal relationships count for so much, having a native speaker on the end of the phone, engenders trust and confidence in both customers and growers.”If you are a Hungarian grower who thinks they can supply fresh produce on a global scale, or are working for a company in Hungary that needs a consistent supply of fruit and vegetables, please email Hajnalka.