How our fresh produce customers benefit from Rush Group’s cutting edge technology

By 23rd September 2013Growers, Corporate, Customers

Over the past few years Rush Group has invested over £250,000 in their cutting edge bespoke technology system – Tendronas. Tendronas has been designed to ensure all our customer fresh produce transactions are efficient, traceable and of course accurate.

Seamless & instantaneous = peace of mind

Trading potatoes, sweet potatoes, carrots, butternut squash, onions, carrots and apples on a daily basis, is open to all kinds of misinterpretations and human error. That is why Rush Group decided to invest in Tendronas as it helps eradicate these issues. Rather than a transaction being confirmed by fax, email or merely by phone, all aspects of any trade carried out with Rush Group are followed up instantaneously by a confirmation of sale. This easy to read, concise document’s relevant points are sent to customer, grower and haulier listing an overview of the order, thus giving customers the peace of mind that the fresh produce is the quality and the quantity they ordered and will be delivered to the right place at the right time, along with the mutually agreed terms and conditions.

Quality control

Being a web based platform, Tendronas is of course available to use throughout the world, in fact wherever a crop of potatoes, sweet potatoes or butternut squash is being loaded.

This accessibility allows Rush Group to send the necessary information and photographs to our clients, prior to loading, demonstrating that the fruit and vegetables they have ordered meets the agreed specification and accreditation. Tendronas is also linked to our warehouse, giving us complete control over the quality and traceability on every order picked from stock, this data is passed onto our customers, including category managers, giving them the information they need and require.


The logistics aspect of each order is also aided by Tendronas, as Rush’s unique technology can trace the journey of each load of carrots, onions and apples, thus simplifying the whole supply chain. This allows Rush to know where any order is at any given time, and continually update our clients throughout the fresh produce’s journey.

Reducing costs through efficiency

Tendronas has reduced the need for back-up staff to assist our fresh produce traders, as the efficiency the software brings to the whole process allows Rush’s fresh produce to handle every aspect of the order themselves.  This leaner method of working helps reduce overheads, which in turn, allows Rush Group to offer highly competitive prices.

Tendronas has also added a non-tangible, but highly important benefit to every trade carried out by Rush Group – professionalism. In an industry that is open to misunderstandings and misinterpretations, Rush Group’s investment in technology ensures that every order for potatoes, sweet potatoes, butternut squash, onions, carrots or apples, is carried out to an enviably professionally standard.

As one of Rush Group’s clients states: “Rush Group’s confirmation of sale they send after every order, makes us realise that we are dealing with a truly professional company – as everything matches when we unload the trucks!”

To find out how Rush Group’s technology can benefit your fresh produce requirements, please email Rush


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