Rush Group breaks into United Arab Emirate’s fresh produce market

By 28th April 2014Uncategorized

Rush Group is increasing its business with the United Arab Emirates following their visit to the Gulf Food Exhibition in Dubai in February this year. The Group has been doing a steady trade in exporting potatoes to the UAE, but due to contacts made at the exhibition and enquiries made through their website, business has increased.

Dubai’s Al Aweer’s wholesale market is thriving, partly due to the traders’ pro-active attitude to dealing in fresh produce, an attitude reflected by the fact that the wholesale market opens twice daily –early morning and then later in the evening. The wholesale market is made up of seven blocks consisting of a total of approx. 284 outlets. Each shop in the wholesale market is provided with two parking lots for loading goods on one side and two parking lots for unloading imported goods on the other side. The layout of the market has been organised product wise – fruits in one location and vegetables in the other; and within each section there is specific areas for potatoes, onions, etc.

This modern market demonstrates the huge business within the United Arab Emirates for fresh produce and the need for them to widen their supply net. In the past Dubai and the other states have traditionally imported their fruit and vegetables from countries such as Bangladesh and Australia, but European countries are now becoming more popular.

Trade within the UAE is relatively hassle free due to the G.C.C. (Gulf Cooperation Council), a political and economic alliance of six Middle Eastern countries—Saudi Arabia, Kuwait, the United Arab Emirates, Qatar, Bahrain, and Oman. This freedom to trade is no more apparent than by the quantity of fresh produce that comes into Jebel Ali port in Dubai and is then re-exported throughout the G.C.C. countries.

This huge appetite for fresh produce is further increased by the poor internal infrastructure within the United Arab Emirates, which cannot support the UAE’s demand – hence the need to import.

Rush Group’s ability to supply fresh produce at the right time, right quality and right price 52 weeks a year is proving incredibly popular within this region, due to the various countries’ reliance on imports. UAE demands top quality at a competitive price, something that Rush Group can normally respond to due to its wide network of growers.

If you are a fresh produce importer based in the United Arab Emirates, looking for a reliable source of potatoes, sweet potatoes, butternut squash, carrots, onions, cauliflowers, broccoli and apples 52 weeks a year, please contact David Ough today.

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